I looked into it a little by doing a Google search and discovered that the limited edition Carmex was exclusive to Selfridges and was super hero/comic themed. It is named the Carmex Crusaders and is only available in store and online in Selfridges! I spent some time talking to the lovely Crusaders that were in the London pop up store selling the tubs and they informed me that this was available from Selfridges and Selfridges only - this isn't going to be available in Boots, Superdrug or a supermarket anytime soon.
At the time of writing this feature, I looked on eBay and people were trying to sell one of these tubs for a whopping £8! Talk about day light robbery! If you would like to get your hands on one of these goodie bags and limited edition Carmex Crusaders tubs, keep checking back as there may be a little giveaway coming up!!